Vikas jain micromax biography of abraham
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We never thought we would sell 1.8 million handsets a month: Micromax co-founder
Micromax was the first among a handful of Indian brands to challenge the dominance of European handsets maker Nokia, which used to enjoy over 70% market share in India.
Vikas jain micromax biography of abraham
By early 2010, Micromax was counted among the top 4 handset sellers in the country by some analysts. The company, founded by four engineering college friends — Vikas Jain, Rahul Sharma, Rajesh Agarwal and Sumeet Kumar — used product innovations such as the 30-day battery back-up phones and dual SIM phones to capture the minds of a rural audience, which had relatively less brand preference.
After cementing its dominance in the hinterland, Micromax unleashed a branding and marketing campaign in urban India, making sure to use advertising vehicles like international cricket tournaments. It even tied up with MTV for co-branded phones to garner Indian youth’s mind share.
All that seems like history, when contrasted with th