Mounir moufarrige biography samples

Mounir Moufarrige is a brand developer and creator. Best known for shifting Alfred Dunhill from a smokers to a life style brand, reviving Montblanc 'making the pen a cult object of desire',^[1] hiring Stella McCartney at Chloé, and helping to turn the historic Goyard brand into a global commercial success.

He is also noted for spotting the future trend of larger sized watches in Panerai. He started his career in luxury fashion and lifestyle in , after 3 years of training as a sales promotion rep at Rothmans International,

Biography

Mounir Mouffarige studied law in Lebanon.^[2]

In , he became Alfred Dunhill's (part of the Richemont group) rep for Africa and the Middle East.^[2] In , he became Chief Executive of the product divisions and turned the company over from tobacco and lighters to tailoring, leather and watches.

He worked a similar scale transformation with Montblanc (also part of the Richmont group), focusing solely on